The Brand

Allegra James

Allegra James is an elevated American footwear brand that strikes the balance between femininity, sophistication, and playfulness.

Project Objective

We helped Allegra James run a Barbie® Giveaway Campaign to increase growth, awareness, and reach. Each participant filled out a form that allowed us to capture their information to add to the brand’s CRM for future marketing campaigns.

Services provided

• Digital Advertising
• Photo and Video Production

A young woman with long brown hair, wearing a white blouse, ripped jeans, and beige heels, sitting on yellow stairs beside a yellow vase with pampas grass, against a light beige wall.
A person wearing black pants with a slit is resting their feet on an amplifier. They are wearing bright red high-heeled sandals with knotted straps. In the background, there is a black piano, a sculpture of a man and woman, and various decorative items on the wall.
Woman sitting on a black stool wearing a white dress with ruffled hem and black high-heeled ankle boots with peep toes.
Close-up of a person's foot wearing a see-through sandal with a buckle on the ankle, resting on a wedge heel made of woven material, on green grass in front of a wooden bench.

Campaign Results

Over 1,500 people entered into the Allegra James Barbie® Giveaway.

Person wearing a pink dress and black high-heeled platform shoes, kneeling on the floor.

Paid Results

• Increased reach by 2.7k%
• Increased impressions by 4k%
• Increased link clicks by 1.7k%
• Increased sales volume from ad

Organic Results

• Increased reach by 4.4k%
• Increased impressions by 4.7k%
• Increased web traffic by 1.8k%
• Increased audience growth by 50%

Ages Reached (Paid)

Gender Reached (Paid)

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