The Brand
Contractor CEO
Contractor CEO helps contractors with profit-generating bidding strategies through their educational webinars for business owners in electrical, plumbing, construction, HVAC, and concrete.
Project Objective
We worked with the Contractor CEO team to help grow and scale their business through increased brand awareness and revenue. We crafted a clear marketing roadmap that included digital advertising, email marketing, and a free webinar for contractors to attend and convert to customers.
Services provided
• Digital Advertising
• Software Automation and Rebuild
• Marketing Strategy
• Webinar Funnel for increased revenue and client adoption
The Webinar
We pitched hosting a free webinar for contractors to the team for increased brand awareness and revenue. To measure the success of the webinar, we set a three-week timeline with the following KPIs:
• Get at least 300 sign-ups.
• Convert 10% of those webinar attendees to become customers.
We incorporated advertising, organic social media, and newsletters to market the webinar and reach as many contractors as possible. At the end of the webinar, we pitched service packages to attendees that would help increase immediate revenue, and also add on recurring revenue for increased month-over-month income.
The Results
• Over 400 signups, with over 100 live attendees
• Reached the goal of a 10% conversion rate
• Generated $20,000 in same-day revenue, with the potential for $12,000 in recurring monthly revenue.
• Increased reach by 36% - 85%
• Increased impressions by 21% - 89%
• Increased link clicks by 19% - 49%
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